Cuby
Crafting interactive exhibition experiences
Crafting interactive exhibition experiences
Cuby
Product
Interactive table interface
Skills
Information Architecture
UX/UI Design
Interactive prototyping
Stakeholder communication
Timeline
Q4 2023
Team
Basil Egger, Elia Salerno, Irina Lezaic
Mentors
Jürgen Späth, Jonas Scheiwiller
Collaboration
Overview
In 2023, Crowther Lab at ETH Zurich researched CO₂ storage in natural ecosystems worldwide. To share this knowledge beyond traditional, text-heavy exhibitions, they sought a more engaging way to communicate their findings.
Context
“Can you design an interactive data visualization for the exhibition?”
Through stakeholder meetings and field visits, we learned their goal was to visualize CO₂ storage and biome data in a way that captures visitors’ attention. Traditional exhibition formats often overwhelm, especially younger audiences, so we aimed to create an experience that invites curiosity and active exploration.
Project Goal
Design and prototype digital content that visualizes CO₂ storage data and engages visitors while ensuring scientific accuracy.
Discover
First, we analyzed the data, user researched and created a user story to find our focus key challenges.
CO₂ Storage Dataset from Crowther Lab
Field visit to focusTerra Museum, ETH Zurich
Workshops & Ideation Sketches
What we learned
Key challenges
We interviewed 10+ users and 4 stakeholdersto to figure out current pain points. we revealed key challenges: visitors experience low engagement and information overload.
Major pain points
Low engagement and motivation
Overwhelmed by information
Difficulty understanding complex data
Synthesized insights from the previous step to crystallize the user’s perspective.
Wireframe
Realizing early hypotheses and the IA. We sketched the high-level IA and integrated it into the wireframe.
We built prototypes to validate our concepts with our users. Constant meetings with our stakeholders motivated our team to move forward. Our workflow was simple: test, get feedback from users and stakeholders, and iterate.
Prototype iteration overview
Usability Testing
Final Design
As a student, I want clear, engaging explanations so I can understand science confidently.
Creative & playful visual language
Color-coded visuals, a 3D tree chart, and illustrations create an engaging experience and support quick understanding.
Interactive and digestible content
Enable & disable visibility of each data fosters “Aha” moments.
Volume Comparison
Visualizing relative volumes helps users understand complex data at a glance.
Accessible academic language
Key terms are explained briefly and clearly, lowering the barrier to understanding scientific concepts.
Impact
Making scientific knowledge accessible for teens
We created an interactive museum experience using data-driven visualizations to lower the barrier to complex scientific concepts for teens.
To evaluate our design, we compared the museum’s existing static, text-heavy content with our new visual and interactive prototype. Testing was conducted with 10 participants aged 16–19.
Our final design resulted in:
7min
Time on content
Visitors spent significantly more time exploring the content compared to the original static panels.
90%
Faster task completion
Quiz questions (e.g., “What is a gigaton?”) were completed much faster with the interactive version than by reading long text paragraphs.
1.7 to 3.5
CSAT improvement
After each session, participants rated their experience using a 1–5 CSAT scale. On average, the score increased from 1.7 (static content) to 3.5 for our final design.
Smooth Scroll
This will hide itself!
This will hide itself!